Scoring as a strategical factor of success
Today I would like to share with you my latest presentation about Scoring as a strategical factor of success. This presentation was one of three presentations at our D&B Prognose Event in Zürich on...
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Paradigms – clear the road for quantum thinking
Head and glowing brain Have you recently thought about how your company is mastering the financial crunch? Don’t you think that the risk has dramatically increased over the last months or years? I...
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What’s required to climb up the career ladder?
Emotional intelligence Have you guys ever thought about what’s required to climb up the career ladder? What particular skills and abilities are necessary to become a manager with ambitions? Well, as...
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Strategic buy-in, how you’ll benefit
Strategic buy-in Do you know the feeling when you get some orders to implement a strategy, project, whatever and haven’t been asked before? How was that? I guess you felt like somebody kidded you....
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People Management – Soft, blurry and unmastered
HRM tools This blog entry is dedicated to a lot of HRM materials I’m currently reading. Although some of them are quite fascinating they seem to repeat themselves over and over again… I can’t help but...
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The balanced scorecard: 2nd assignment sent
Just a brief entry today for you. I have finished and already sent in my 2nd assignment about Managing People and Performance. I have to admit that it was quite a hard journey. Having a look at my...
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Exam is looming…time goes by like crazy.
Time goes by like crazy Time goes by like crazy. In a bit more than 3 weeks I’m going to sit my exams in Global Business Environment and Strategic Marketing. We just recently handed in our Marketing...
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Relationship management is strategic
Relationships are strategic. Customer relationship management is an approach that has to be implemented across the entire company to achieve the desired output. As with any initiative in a company it...
View ArticleMarketing campaign driven by which criteria?
R ecently I had some interesting chats with some people from large international companies looking for some high quality leads for their marketing campaigns. As always I asked them what kind of leads...
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